Professional Brand Identity

I explain my specialties in branding, design, and illustration. This emphasis on hand-done, unique art included within my graphic design process is something that distinguishes me. I designed my logotype and logomark to portray the hand-done elements by elevating these designs as monotype prints. The sun design represents my inspiration for light and joy because I create art that reflects my contagious joyful personality. While my name is Lauren, all my friends call me by the nickname Larry. I fought it at first, thinking it didn’t suit me, but it caught on like wildfire, and eventually, I accepted the nickname. With some research, I found that there’s an Australian saying that says, “Happy as Larry”. I determined that this would be the perfect title to show my joyful passion for design.