Bentley's Brew

This design is a reference to the Australian culture’s love of beer. In Australia, “getting pissed” is a common saying that means getting drunk. I ran with this imagery, deciding to incorporate the Australian shepherd Bentley’s dog pee as beer. The use of humor is a compelling tool for a brand, and I aimed to add the shock value of a dog peeing in a beer can. In order to convey the message that this is an Australian brand, I added bright orange type and a label of “The Sunshine Coast”, also incorporating the slogan, “Let’s get pissed!” at the bottom. My aim to keep the design light and playful to reflect Australia was completed through multiple color layers and a sweet expression on the caricature, Bentley.